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In South Korea, KakaoTalk (also known as KaTalk) is a well-liked texting program. It is a no-cost mobile service that provides group chats, audio and video conversations, text messaging, and more. Although KakaoTalk resembles Line or WeChat, it has been around for 12 years. But between 2015 and 2021, there will be an increase of almost 8 million users globally, indicating how popular it has become in recent years.
You know how when you’re considering searching something up on Google, it’s typical to say, “Let me Google that”? As evidence of KakaoTalk’s widespread use, South Koreans frequently use the verb “Ka-Talk” (as in “I’ll Ka-Talk you later”). As of December 2020, a staggering 97.5% of South Korean smartphone users were using the app, according to eMarketer. That’s more than three times as many users as on Instagram, the second-most popular app. Although KakaoTalk has embedded itself into South Korean culture, anyone can use it. Just the app and an internet connection are required. Incredibly, KakaoTalk is also widely used in the Netherlands and Italy, and it won’t be long before it spreads to other countries. The platform may link companies with a huge pool of potential customers on a global scale. Your marketing effort for KakaoTalk might go far beyond South Korea.
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Therefore, there is a vast reservoir of unrealized potential. However, how can KakaoTalk be used for business? Let’s look at everything you can do to leverage your brand on the platform, including Kakao marketing, Kakao shopping, and customer service.
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A KakaoTalk Business Channel is an excellent option for entrepreneurs wishing to enter the platform because it is free to set up and simple to manage. You may create a searchable hub for your brand with this tool. You may also keep your fans updated with photographs, videos, and status updates. The built-in smart chat feature allows you to communicate with your clients in real-time, perhaps the best feature.
