What is KakaoTalk?
In South Korea, KakaoTalk (also known as KaTalk) is a well-liked texting program. It is a no-cost mobile service that provides group chats, audio and video conversations, text messaging, and more. Although KakaoTalk resembles Line or WeChat, it has been around for 12 years. But between 2015 and 2021, there will be an increase of almost 8 million users globally, indicating how popular it has become in recent years.
You know how when you’re considering searching something up on Google, it’s typical to say, “Let me Google that”? As evidence of KakaoTalk’s widespread use, South Koreans frequently use the verb “Ka-Talk” (as in “I’ll Ka-Talk you later”). As of December 2020, a staggering 97.5% of South Korean smartphone users were using the app, according to eMarketer. That’s more than three times as many users as on Instagram, the second-most popular app. Although KakaoTalk has embedded itself into South Korean culture, anyone can use it. Just the app and an internet connection are required. Incredibly, KakaoTalk is also widely used in the Netherlands and Italy, and it won’t be long before it spreads to other countries. The platform may link companies with a huge pool of potential customers on a global scale. Your marketing effort for KakaoTalk might go far beyond South Korea.
How may KakaoTalk be used for business?
Therefore, there is a vast reservoir of unrealized potential. However, how can KakaoTalk be used for business? Let’s look at everything you can do to leverage your brand on the platform, including Kakao marketing, Kakao shopping, and customer service.
Establishing a KakaoTalk business channel
A KakaoTalk Business Channel is an excellent option for entrepreneurs wishing to enter the platform because it is free to set up and simple to manage. You may create a searchable hub for your brand with this tool. You may also keep your fans updated with photographs, videos, and status updates. The built-in smart chat feature allows you to communicate with your clients in real-time, perhaps the best feature.
Inform your customers
On KakaoTalk, there are many opportunities to promote your business, and they are all worthwhile. With the help of the Kakao Business Channel, you can send direct messages to people on your KakaoTalk Business Channel. The Kakao Business Channel can send brand notifications, coupon drops, or other special offers; many powerful features exist.
Obtain new clients
You can access the Kakao BizBoard if you want to increase your audience. Businesses can share content across numerous platforms thanks to this independent B2B service.
Create your own emoticons
KakaoTalk features a large selection of emoticons, much like any social media platform worth its weight in likes. The utterly cute Kakao Friends are the major stars. They are so well-known that they even operate retail establishments under their names all around South Korea.
You probably won’t be able to think of anything as well-known as the cherished Ryan the lion. However, you can still add your unique emoticons to the KakaoTalk collection. Register with the Kakao Emoticon Studio to create emoticons representing your company.
Direct food sales (if applicable)
KakaoTalk Order, the app’s take on well-known services like UberEats or Doordash, may be advantageous for some firms.
A strong boss centre is another feature of the meal ordering service. It enables business owners to maintain contact with their clientele, manages their menus, and develop discount codes.
How to use KakaoTalk for business to get started
KakaoTalk is simple to use and intuitive. But if you want to start a KakaoTalk Business Channel, there are certain challenges. Let’s go over each step involved in creating your KakaoTalk account.
Install the app
KakaoTalk is probably hidden in a dark corner of your app store because Korean people primarily use it, but you can still find it there.
You may have noticed that the app has received some unfavourable reviews, which usually concentrate on a single main point. Please ensure you enter the correct information first because it can be challenging to modify the phone number or email address linked to your account.
Create a personal account
Most likely, KakaoTalk will begin with your phone number. Once more, select a number you want to keep for a while. It can be difficult to change later. Since this is a personal account, you have the option to use your phone number, verified email address, and profile image. Make two-step verification available to increase security.
Establish a KakaoTalk channel
Create a KakaoTalk Channel if you wish to use KakaoTalk’s commercial services (also known as a Kakao Channel). If you don’t speak Korean well, you should allow your browser’s translation feature to handle the hard work.
Another smart move is to have Google Translate open in a separate tab. The smartphone app, which features a live AR translate feature, is also available.
When you're ready, take the following actions:
Go to the Kakao Business administration page. You must provide your name and sign in using your account.
The yellow button at the bottom of the next page, which says “Create a new channel,” may or may not automatically translate.
Add your channel’s name, search ID, and a succinct description. You can also attach a profile photo (recommended: 640 x 640px). You can choose appropriate categories for your brand from the dropdown menus below.
Initially, when channels are open, they are set as private. To make your channel public, find the channel visibility toggle on your dashboard and turn it on. You can also enable “allow search” and “1:1 chat” to spread the word about yourself.
You’re done now. After creating a KakaoTalk Channel for your company, you can now access messaging, statistics, discount coupons, and the user directory.
KakaoTalk frequently asked questions
You might have more inquiries regarding KakaoTalk, given the potential language barrier and the fact that it is still relatively new to audiences outside of South Korea. With our KakaoTalk FAQ, we’ve got you covered.
Can I trust KakaoTalk?
KakaoTalk is safe as long as you use it properly. The application provides industry-standard security measures, including 2-step verification to ensure that hackers cannot easily access it.
As this Kakao app works under South Korean laws, This app offers to share chat history with employees, and there have been several libel lawsuits where chat recordings from the app have been used as evidence.
If you switch to “Secret Chat” mode, you can enable end-to-end encryption for additional security. To increase the app’s level of secrecy, you can also use a VPN.
What is the price of KakaoTalk for companies?
The KakaoTalk Channel and KakaoTalk Business Channel services are free to use. The latter service offers many more features, but it also necessitates that users acquire a South Korean business license and other paperwork. Additionally, certain features would need a South Korean phone number. While not hard to obtain, those could be expensive.
Do KakaoTalk accounts have a lifespan?
KakaoTalk typically suspends accounts that have been inactive for a year or more for security reasons. If that occurs, you might still be able to get it back up and running, but it’s not guaranteed. It’s probably not worth the risk because several users have lost all their conversation histories.
Where do I go if I need help with my KakaoTalk account?
KakaoTalk has a helpful FAQ website that is already available in English if you have questions about your KakaoTalk account. Additionally, you can contact their customer care department.