Any website’s UX design is its foundation.
The process of improving a website’s usability, effectiveness, and accessibility is known as user experience design (UX). Additionally, the website’s UX design directly correlates with the conversion rate. Therefore, organizations place a lot of attention on selecting the top UX designer.
A strong UX design, however, entails much more than just a clear user flow and striking style. A great user experience will immediately improve users’ web browsing. This will then result in an increase in traffic and conversions.
Enhancing your user experience will result in more leads, sales, and brand advocates from your website visitors. Here are 4 suggestions for enhancing your website’s user experience:
1. Design a Clear Call to Action Button
The buttons on a website known as “Call to Action” (CTA) are used to direct visitors toward conversion. Start a trial, sign up for updates, download the app, schedule a consultation, and many others are among the most popular CTAs.
Any website’s user experience is enhanced by using a call to action button that is obvious and appealing. Every page of the website needs to have the Call to Action property. Websites with obvious calls to action have been found to have higher conversion rates. A distinct CTA enhances the user experience overall.
Additionally, if your website has folds, it’s crucial to maintain your call to action above the fold so that viewers can see it. The following are a few points to bear in mind:
- The CTA’s color matters. The CTA can stand out and be given more emphasis by using color. Use contrasting colors in CTAs compared to the website’s overall color design.
- Action-based language should be used in the CTA. Passive verbs should not be used in the text. The text must be undetectable but persuasive enough to encourage the user to perform the specified action.
- There shouldn’t be more than five words in the language of the call to action.
Therefore, a strong Call to Action is essential to a great User Experience in your web design.
2. Catch Your 404 Errors
Users typically anticipate finding the exact page they were looking for when they search. They will navigate to another site in quest of a speedier service if they get an error, typically a 404 error.
In any case, 404 errors have the power to turn visitors away from your website. However, I am aware that 404 errors are occasionally unavoidable. So, how do you approach the issue?
- The first step is to determine which searches are returning 404 errors so that they may be as quickly fixed as feasible.
- Personalize the error messages so that users find them welcoming and engaging rather than enabling your site to go to the typical “404 error: page cannot be displayed” page.
- Use interesting, amusing, and pleasant graphics on the error page to lessen the user’s irritation.
- Make it clear to users that you’ll give them a relaxing and easy-going browsing experience. Customize the error wording and give it a unique touch to do that.
Even though error notifications can’t be fully removed, correcting these no found problems can help you get closer to creating a positive user experience.
3. Use Authentic Images
Any webpage is immediately improved with images, which also enhance the content’s aesthetic appeal. However, the type of image you select can affect how well or poorly the website is designed overall.
Rule: Whenever possible, avoid using stock photographs. Although using stock photographs is inexpensive and simple, it will actually cause more harm than good. Stock photos may appear professional, but users will quickly realize that they aren’t original work and lose interest.
Since they have a more realistic feel to them and the user can relate to them, original images attract more visitors. Stock photos, on the other hand, are overused and don’t appeal to users.
Another thing to consider is that choosing stock photographs will give the impression that you did not put much work into developing the website. Additionally, because they might have already seen it somewhere else, it won’t appear distinctive.
4. Faster Page Loading Time
If your website takes a long time to load, users will become impatient and finally leave in favor of one that loads more quickly. If your page takes longer than two seconds to load, users have been known to leave your website. Additionally, people choose whether to stay on your website or go to another one based on how quickly it loads.
Therefore, there is a good risk that the user won’t even browse your website if the landing page is delayed. Keep in mind that it is not enough to simply make the website’s desktop page load time faster. Additionally, it’s crucial to optimize for mobile consumers. With Google promoting a mobile-first strategy, you must always optimize and design your website for mobile consumers.
You may assess whether your website offers a quick user experience on all platforms using a variety of internet tools. Google’s PageSpeed Insights is one of them. Google will highlight the places where your page speed is weak and offer advice for how to improve if you enter the URL of the site you wish to check into this tool.
To sum up:
Giving users useful information is only one aspect of a successful user experience. Instead, it entails conveying important information in a fun and appealing way. No matter how excellent your service or product is, if it can’t grab customers’ attention, it won’t work.
Spend time and effort developing an appealing website design. You may be confident that your attention to detail and efforts to enhance user experience on your website will increase traffic and boost conversion rates.