Process

A simple, iterative 4D process.

Our formula for building the right product, that generates ROI and win hearts.

Discover

As a consulting agency, our initial step is to grasp your business and product objectives. We embark on this journey by gathering relative data from accounts, demos, and customer research statistics to formulate an intuitive solution tailored to your requirements.

  • Market
  • Competitors
  • Product’s feasibility
  • Analytics
  • Edge
  • Users
  • Target audience
  • Problems being faced
  • Why Problem exist
  • Users need
  • Business
  • Background and vision
  • Client’s requirements
  • Goals of the project
  • Business Model
  • Market
  • Major pain points?
  • User expectations?
  • Primary KPIs
  • User Journey

Following a series of brainstorming sessions, we will condense the ideas, select the most prominent one, and commence the creation of user journeys for each interaction.

Define

Drawing from the invaluable insights obtained during the comprehensive discovery phase, we expertly craft a well-structured roadmap that thoroughly addresses the specific challenges you face and aligns seamlessly with your overarching objectives.

  • What to expect?
We will define the problem statements and outline the scope of work. Once these are established, UX Designers will initiate the User Journey creation process.

Design

This is the thrilling and transformative phase where we turn creative ideas into tangible reality. By applying the principles of empathy and cognitive science, we meticulously craft a solution that not only delights users but is also visually captivating and exceptionally user friendly.

  • Wireframe
When crafting user journeys, our process begins with initial paper wireframes before transitioning to digital tools for the development.
  • Visual Design
We complete the user journey in visual designs while keeping UX design best practices and industry standards in mind.
  • Feedback
We greatly value your input and take your feedback into careful consideration to ensure the design is precisely aligned with your users’ specific needs and expectations.
  • Research
  • Definition
  • Problem Statement
  • Market Analysis
  • Qualitative research
  • Quantitative research
  • Design
  • User Flow Diagram
  • Wireframes
  • UI Design
  • Design Source File
  • Brand Identity Guidelines

Deliver

Drawing from the invaluable insights obtained during the comprehensive discovery phase, we expertly craft a well-structured roadmap that thoroughly addresses the specific challenges you face and aligns seamlessly with your overarching objectives.

  • User Testing
We evaluate the product’s user-friendliness, drawing on the expertise of our team and collaborating with you. We can also engage your users to participate in testing, providing valuable insights and feedback for improvement.
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