One broad question that hounds almost all designers everywhere — ‘What is the perfect designing strategy to develop a user-friendly platform?’ The simpler version of it would be looking for an answer by actually observing the design yourself. Observation is the most critical asset of a designer when developing a design based on User Experience (UX). Ultimately, a good design is not just the by-product of creative ideas but an amalgamation of multiple design elements chosen to bring the idea/imagination to life.
When it comes to User Experience, some factors must be considered prior to the designing task.
a. Can the visitor relate to your brand?
b. Did he/she find what they were looking for?
c. Is your portfolio fit for the consumption by the end-user?
d. Are the features you offer easily accessible?
1. A contextual theme
The user journey on your platform should be similar to a storyline build-up. The instance they visit your site, they should be looking for more of it. When you visit Facebook’s social platform, you can access every piece of content right from the homepage.
In December 2011, Facebook rolled out the ‘Timeline’ feature which, offered the complete history of the user in form of a storyline. Well, it’s no miracle that the platform boasts of a multi-billion user base today. Your platform, even if from a different genre needs a comprehensive site build-up.
A unified theme requires your site to be easy to navigate, contains interesting product related stories and use of colors to fade or objectify a point. Gradually, you would observe the organic traffic streaming in, on a regular basis.
So you have invested a lot on creative designers and bought some hefty-priced designing software. However, the traffic generation is still stagnant and the sales are almost constant.
By now, you would have been thinking if the effort was in the right direction. Well, no worries. Having ground-breaking design is equally important as ensuring that the conversion rates for the design are viable.
Implementing new frameworks, costly plugins may help the site get a better appearance, but it is of no use if the user refrains from clicking on the buy button.
Ebay, for example, has implemented a simple strategy to elevate click-through rate. With its country-specific product lists, responsive site designing, secure payment gateways, and category based shopping, the company has managed to maintain its fame amidst the thousands of e-commerce platforms and made a gross income of 6.76 billion on a Y-O-Y basis (Source: Marketwatch)
Here are some steps which may act as a savior for delivering omnichannel design solutions. Well, users must be familiar with your platform so that multiple visits can be expected later. To ensure the case, you should bank on delivering an omnichannel solution for which, some of the tips are:
- Make note of sticky details of each OS. Ensure your product looks exactly same from platform to platform.
- Use familiar patterns and presentation styles even if it makes you appear naive. Eventually, customers consume what they find is useful and delightful. Your design initiates the first step to an eventual sale.
- Test your solutions and platform on actual devices. It would garner you a hands-on experience of the platform and offer you a better outlook on the way the user perceives your offerings.
3. Focus on the usability of the core offering
User Experience based design is not limited to developing an attractive design. Rather, it should be easily accessible too. A majority of sales are made through smartphones, and most of them demand simplicity and focus on the offerings.
Small screens imply fewer elements on each page and prominent buttons increase the click rate. A drop-down menu is a must so that every piece of information can be accessed from a single tap.
Prioritize the link, button, or the piece of information on every page. It shouldn’t be present just for the sake that it may be useful for someone.
Here are some tips to enhance the usability of your platform and make product lists easily accessible –
- Make the site easily readable. Cluttered information on a single page would lead the customer away from making a purchase.
- Refrain from using more-than-necessary auto refreshing information. It would create lags on a slow connection.
- Achieve clarity to focus on your product by hiding some features and removing others, which are lower on the priority list.
- The primary aim is to minimize the complexity and ambiguity while making your platform accessible. If the screen is cluttered, you are set to lose customers over a period. Offer flexible, omnichannel solutions making your platform easy to use on any device. Bank on responsive web designing to make your product lists accessible without any lag. If you allow the users to interact with products on their own convenience, there is a great probability that the visit won’t be their last to your platform.
Apart from a contextual theme, familiarity and focus on usability, our experienced team of designers at Maruti Techlabs pay utmost attention towards visual hierarchy which is established through the use of size, shape, color, orientation and motion.
Get in touch with the team today to design the perfect user experience for your software or mobile application.